Edit your description for accuracy and grammatical errors. Buyers might assume that a negligent listing description means a negligent owner. You should also avoid unnecessary soft toys like «must-see» in your property description. If you`re short on space, you can narrow down the main home stats, such as square footage and number of bedrooms, as these data points will show up in another part of your listing anyway. Your property description should highlight all notable home marks, recent improvements, and any energy efficiency additions. Don`t be afraid to name Drop! The content of this website is not intended to provide legal, financial or real estate advice. This is for informational purposes only, and all links provided are for the convenience of the user. Please seek the services of a legal, accounting or real estate professional before any real estate transaction. Zillow does not intend to solicit or disrupt any established agency relationship you have with a real estate professional.
Write two or three versions of each property description and highlight different features that appeal to different buyers. For listings that take longer to sell, you can edit the description weekly to keep them up to date and show the seller your extra effort. While the factors that contribute to the estimates are described elsewhere, Zillow seems to place too much emphasis on square footage as the most important measure for property valuation. This method may not be limited to Zillow, but it skews value expectations too much. [63] Listings in areas where properties are valued at high premiums often reflect the same Zillow estimate as neighbouring homes with comparable interior space, but where the home may be decades older. The condition, age of the dwelling, particularities and proximity to nuisances are not sufficiently taken into account in the estimate. Zillow has made efforts to strike a balance by including the ability for owners to give their own appreciation, but these numbers can be as unreliable as opinion rather than quantifiable. If you`re trying to sell your home quickly and entice buyers, you can add a special promotion to your listing description. Some of the most compelling concessions from buyers are: If the neighborhood itself is a selling point, consider mentioning it in the listing description. Remember that you are marketing a lifestyle that goes beyond the property boundaries of the home.
Some neighborhood amenities that should be highlighted in a list include: According to survey data from the 2019 Zillow Group Consumer Housing Trends report, 78% of sellers appreciate an agent promoting their listings on real estate websites and 83% of sellers encouraged the sale of their homes with the help of an agent. This means that as an agent, you are often tasked with writing property descriptions. This guide discusses 15 best practices for writing a real estate listing description. So you`ve been preparing to sell your home, maybe for months or even longer. They cleaned, tidy, depersonalized, staged and took amazing photos. Now you need to know how to write an offer description. Write your property description with complete sentences and appropriate punctuation. Readers will appreciate the effort you put into writing a coherent and easy-to-understand summary. However, some of these features can be an important selling point to which you can add other descriptions.
If the lot size is much larger than most lots in the area, you can mention it. But if it`s a fairly standard size, don`t worry about the description. Using the right words when writing home descriptions can attract more buyers and lead to a higher selling price. An analysis of 24,000 home sales in «Zillow Talk: Rewriting the Rules of Real Estate» found that listings that contain certain words tend to sell for a higher price than expected. Here is some data to illustrate this point. Of the 24,000 homes analyzed by Zillow, listings with «fixers» in the description sold an average of 11.1% less than expected. Offers with «potential» were sold for 4.3% less. And offers with «luck» were sold for 2% less. The main structure of a property description has five basic functions that you need to do correctly. The first is a headline that grabs people`s attention.
The second is a concise and relevant opening speech. The third is a well-crafted narrative that highlights the best features of the property. Finally, you`ll want a list of special promotions you run and end them with a captivating and highly engaging call to action. Whether you want to sell your home for sale by owners (FSBO) or make sure your agent has written an effective description of your home, here`s what you need to know about property descriptions. Not as many people will experience this problem, but if you`re returning homes or land, Zillow won`t allow you to list a property if they find it was recently sold (within the last 2 months). Did you know that the first step taken by about half of all home buyers is to search for properties online? This means that the description of your property is more important than ever.