If you`re looking for a comprehensive social media policy template, the Association of Certified Fraud Examiners – the world`s largest anti-fraud organization – has released a full PDF. The document can be adapted for your own corporate use. «Your employees are active on social media, whether you like it or not,» said Emma Vites Patel, account manager for LinkedIn`s Talent Solutions team in New York City. «If you want them to represent your brand professionally and enthusiastically, you need to give them safeguards and then encourage their participation.» Be clear and direct throughout the document and keep it in conversation. Try to avoid jargon that could confuse less socially savvy users. Remind employees to respect intellectual property, copyrights, trademarks and other relevant laws. A good rule of thumb is that if it doesn`t belong to you and you don`t have permission, don`t publish it. I think if you use a social media policy as a model, Coca-Cola`s policy is a great place to start. It covers several teams and is quite specific.

These guidelines also include details on how employees should behave online and explain the consequences that occur if an employee does not comply with company policies. The document asks employees to use the hashtag #IamIntel when posting on social media. According to the guidelines, this «lets people know you`re connected to Intel.» But it also contributes significantly to strengthening the Intel brand! It`s usually best to gather feedback from your employees when writing your social media policy. It`s also a good idea to keep a positive tone and not focus on discipline for misconduct. The policy should not be too restrictive and allow employees to be good representatives of the company. And tell employees that if they`re not sure it`s okay to share certain content, it`s best to contact the organization`s social media team — or not post it at all. Use revival as an excuse to find your social superstars and perhaps your best defenders. Combine policy training with in-person brand training to engage the audience in something that helps them grow. And don`t forget to focus on the positive impact social media can have on you and your colleagues, as well as tips on how to achieve it.

Also acknowledge that errors do occur and that the organization is available to assist you, just as Starbucks has done in any part of its social media policy mentioned above. But whether your business is new to social media or already an employee advocacy professional, these tips will help you develop employee social policies that benefit both you and the company. Add links to useful resources in the policies or in a separate section. Be sure to link to your social media policy, social media style guide, and community guidelines. In addition to setting employee expectations, Orange`s social media policies show employees how to use social media. With tips such as «monitor trends,» «hear feedback,» and «attend online conferences,» it allows employees to use social media as a tool to enhance their industry expertise. Tell them not to respond to customer complaints or negative feedback about the company, its products or competitors. Instead, ask them to inform the social media manager of such events. You can also highlight why social media is important in the workplace and how employees can help the brand communicate company values online, as Coca-Cola does in its Social Media Principles.

Social media policies for British Columbia public service employees are available in a variety of formats, making them more accessible. In addition to interactive online guidelines and a PDF version, there is an FAQ section and PowerPoint slides that can be used for training purposes. How can your employees use social media while complying with the rules and regulations that apply to our organization? These incidents are perfect examples of why your business needs a social media policy. A social media policy is important for businesses because it can accomplish three things: Let`s take a look at some well-known brands and their social media policies. We will analyze what is good in the guidelines and what could be improved. Together, we can learn from these great brands and use that knowledge to improve your social media policies. At the height of his tenure at Ford, Monty shared the essence of the company`s internal social media strategy with Fast Company. Platforms may have changed, but it`s still great: An important reason to create simple social media guidelines for employees is that they can actually allow people to post information about their business online. With its overall philosophy, Best Buy`s policy is relatively simple and divides the guidelines into two parts: what employees should do and what employees should never disclose.